What Pages Should a Contractor Website Have?

What pages should a contractor website have? Most need a homepage, individual service pages, an about page, a reviews or projects page, a contact page, and useful legal pages. Add service area pages and a blog when you have useful information to include.

Here's what each page should do, starting with the pages most likely to affect whether someone contacts you.

The Essential Pages

Homepage

Your homepage should quickly answer three questions: What do you do? Where do you do it? How can someone contact you?

Include:

• A clear headline with your main service and area
• A phone number and call-to-action button
• Your main services
• Reviews or other proof
• Your service area

Individual Service Pages

These are often the most important pages for search and conversions. Create a page for each major service you want to sell.

A plumber, for example, might have separate pages for drain cleaning, water heaters, leak repair, and repiping. Each page should explain:

• What the service includes
• Common problems it solves
• How the process works
• Whether emergency service is available
• Answers to common questions
• Real project examples
• How to get started

About Page

Tell people who they're dealing with. Share your background, your team, your licenses, your insurance status, and why customers can trust you. Use real photos whenever possible.

Reviews or Testimonials Page

Show real feedback from real customers. Include the context when you can, such as the job type. The FTC bans fake testimonials, so don't invent or embellish them. Build your review count with these review request templates.

Projects or Gallery Page

Show your actual work. Add a sentence or two about the problem, your solution, and the location, if the customer is comfortable with that. This is more helpful than a gallery with no explanation.

Contact Page

Make it easy to reach you with:

• A clickable phone number
• A short form
• Your hours and service area
• What happens after someone submits the form

Legal Pages

If you collect customer information, include a privacy policy. If you send text messages or email, make sure your consent language and terms match what you actually do. Ask a qualified attorney to review these pages.

Pages to Add as You Grow

Service Area Pages

Add these when you have something useful and specific to say about a location. Avoid copying the same page and changing the city name, which can create doorway abuse concerns. Our service area page guide explains how to do them well.

FAQ Page

Answer common questions about pricing, scheduling, warranties, and service areas. It's often better to place the most relevant questions directly on your service pages too.

Financing Page

If you offer financing, explain how it works, link to the provider's terms, and make sure all rates or offers are accurate.

Careers Page

If you're hiring, a simple careers page can help people apply and show that your company is active.

Blog

Use a blog to answer real customer questions and support your service pages. A homeowner-focused plumber might explain when to replace a water heater, for example. Publish only when you can add something useful.

How to Organize Your Website

A simple structure makes your site easier for customers and search engines:

• Home
• Services
• Service page
• Service page
• Areas We Serve
• City page
• Reviews
• About
• Contact

Google recommends making content easy to find through internal links. Link related services together, and link to your contact page from each important page.

Which Pages Should You Build First?

If your budget is limited, start here:

1. Homepage
2. Your two or three most profitable service pages
3. About page
4. Reviews page
5. Contact page

Then add more services and locations over time. A smaller site with clear information can be more useful than a large one filled with generic content.

The Bottom Line

Build pages around what customers need to know before calling you. Once they're live, check the design against our list of 7 must-haves for a contractor website. If you'd like it done for you, see Sytclix's Website Design service.