How to Ask for a Google Review: Text and Email Templates

The easiest way to ask for a Google review is to send a short, personal message with a direct link soon after the job is complete. Make the same request to every customer, and ask for honest feedback rather than specifically asking for five stars.

Here's how to ask customers for a Google review, with templates you can copy and the rules worth knowing first.

What Google Allows and Prohibits

You can ask customers to leave a review. Google even suggests using a review link or QR code. But its policies say you can't:

• Selectively solicit positive reviews from customers
• Discourage or prohibit negative reviews
• Offer incentives in exchange for a review
• Offer payment or other benefits to change or remove a review

That's why "If you're happy, leave us a Google review; if not, call us instead" is a risky message. Instead, invite every customer to share an honest review.

When to Ask

Ask soon after the customer has seen the finished result. In practice, that often means:

• Service calls: the same day
• Installations: after the system or product is working
• Larger projects: after the final walkthrough
• Recurring services: periodically, not after every visit

If a job has an open problem, resolve it first. That doesn't mean only asking happy customers. It means your request should come at a sensible point in the job for everyone.

Text Message Templates

After a Service Call

Hi [First Name], thanks for choosing [Business] today. If you have a minute, we'd appreciate an honest Google review: [link]

From the Technician

Hi [First Name], it's [Technician] from [Business]. Thanks for having us out. Your honest feedback really helps us, and you can leave it here: [link]

After a Larger Project

Hi [First Name], thank you for trusting [Business] with your [project]. Would you be willing to share your honest experience on Google? [link]

One Reminder

Hi [First Name], just a quick reminder from [Business]. If you'd like to share feedback about your [service], you can do it here: [link]

Email Templates

Simple Request

Subject: How was your experience with [Business]?

Hi [First Name],

Thank you for choosing [Business] for your [service]. We'd appreciate your honest feedback on Google. It helps other homeowners and helps us improve.

Leave a review here: [link]

Thanks, [Name]

After a Project

Subject: Thank you for trusting us with your [project]

Hi [First Name],

Thanks again for choosing [Business]. Now that your [project] is finished, would you be willing to share your honest experience?

It's easy to leave a review on Google here: [link]

If you need anything related to the work, you can always reach me at [phone number].

Thanks, [Name]

In-Person Script

You can also ask before you leave:

"We're always trying to improve, and honest reviews really help other homeowners find us. I'll send you a link if you'd be willing to share your experience."

Don't pressure the customer to write it while you're standing there. Google's policy says businesses shouldn't require or pressure users to leave reviews on the premises.

Tips to Get More Responses

Use a Direct Link

Make it easy. Google also notes that customers must be signed in to a Google Account to leave a review, so a small note can help if someone has trouble.

Make It a Standard Step

Add the request to your job close-out process so it goes to every customer. Automation helps here, as long as it doesn't filter out people you think might be unhappy.

Send Only One Reminder

A single reminder may help, but repeated messages can become annoying. Stop if the customer asks.

Don't Write the Review for Them

You can remind them what work you did, but let the words be theirs.

Reply to Reviews

BrightLocal's 2026 survey found that 89% of consumers expect owners to respond to reviews. Reply in your own words rather than using the same template each time. Our guide on responding to negative reviews can help with harder cases.

A Note About Consent

Before sending review requests by text, make sure your process follows applicable texting rules and honors opt-outs. Requirements can depend on your system and the message. Ask a qualified attorney how they apply to your business.

The Bottom Line

Ask every customer, make the request short, include a direct link, and let them say what they really think. For the full process, read how to get more 5-star Google reviews. To see how reviews affect visibility, read whether reviews help local SEO.